A*****n

CEO

About Candidate

Salary
SAR
Nationality
Syrian
Certifications

Diploma in Professional Executive Management, Marketing, HR, Financial Management, Total
Quality Management, Customer Service, and Project Management.
Certified in Economics, International Business, E-Development, and ISO 9001:2015.
Training in ISO 9001:2008 (Syria) and from Maya Textile (Turkey).
Attended multiple international conferences, including TEMPUR annual meetings in Austria, Turkey,
Denmark, Greece, UAE, and Oman.
Various other training sessions in management, sales, marketing, and product development across
Europe, the Middle East, and Asia.

Training & Workshop

Factory Development and Expansion
Company: Al Houda Group
Scope: Develop production lines and open new markets.
Responsibilities: Managed new production lines, sales, and product introductions.
Achievements: Increased sales by 300% in 3 years and opened 10 new export markets.
Project Sales Director
Company: Maz Holding
Scope: Established the project sales department.
Responsibilities: Conducted training, motivated teams, set targets, and led meetings.
Achievements: Achieved SAR 20 million in sales within one year.
ERP Implementation
Company: Maz Holding
Scope: Led the ERP implementation committee.
Responsibilities: Developed implementation plans and ensured smooth execution.
Achievements: Successfully launched the ERP system and achieved go-live status.
Training Academy Establishment
Company: Maz Holding
Scope: Established an academy to train employees in sales, product knowledge, and finance.
Responsibilities: Managed all activities and served as a trainer for various subjects.
Achievements: Training academy operational since 2018.
Factory Establishment and Licensing
Company: Maz Holding
Scope: Established a 17,000 SQM factory and acquired licenses for Spring Air, Dunlopillo, and Getha
mattresses.
Responsibilities: Managed construction, machinery procurement, product design, and licensing.
Achievements: Achieved profitability in the first year with a 30% annual growth over four years.
Non-Moving Stock Reduction Plan
Company: Back Comfort
Scope: Developed and executed a plan to classify and clear slow-moving items.
Responsibilities: Managed the plan’s execution from analysis to clearance.
Achievements: Reduced inventory by 30% (SAR 6 million) in six months and by 40% in the following

Looking for Job Title
CEO , VP , MD , GM
Award

Exhibitions Attended
Heimtextil Fair, Frankfurt (2014–2019).
IMM Cologne Furniture Fair (2014–2019).
Sleep Expo, Dubai (2016–2019).
Canton Fair, China (October 2018).
INTERZUM Fair, Cologne (2014, 2016, 2018).
Index Fair, Dubai (2014–2018).
Numerous other international fairs.

Iqama
Transferable

Location

Education

M
MBA 2017
Candaian institute for Management and Development

Work & Experience

C
CEO Dec 2022 - Dec 2024
Back Comfort trading company

Highly accomplished CEO and Business Leader with over 25 years of extensive experience in sales, business development, operations, and project management across the Middle East. Expert in establishing and managing manufacturing facilities, with a strong background in production and industrial operations. Proven track record of driving organizational growth, expanding into new markets, and implementing strategic initiatives that enhance efficiency and profitability. Possesses deep expertise in the furniture and hospitality business, having worked with luxury brands to deliver high-end solutions. Skilled in leading large teams, forging strategic partnerships, and consistently achieving year-on-year growth in competitive industries. Recognized for exceptional leadership, innovative problem-solving, and the ability to drive businesses to new heights.

M
Managing Director Sep 2012 - Sep 2022
Maz Holding

Highly accomplished CEO and Business Leader with over 25 years of extensive experience in sales, business development, operations, and project management across the Middle East. Expert in establishing and managing manufacturing facilities, with a strong background in production and industrial operations. Proven track record of driving organizational growth, expanding into new markets, and implementing strategic initiatives that enhance efficiency and profitability. Possesses deep expertise in the furniture and hospitality business, having worked with luxury brands to deliver high-end solutions. Skilled in leading large teams, forging strategic partnerships, and consistently achieving year-on-year growth in competitive industries. Recognized for exceptional leadership, innovative problem-solving, and the ability to drive businesses to new heights.

Skills

Strategic Planning: Expertise in developing and executing strategic business plans to achieve growth targets, penetrate new markets, and enhance profitability. Business Development: Proven ability to identify new growth opportunities, establish partnerships, and expand market presence across domestic and international markets. Sales Leadership: Successfully led sales teams to exceed targets, achieving up to 300% sales growth and securing multimillion-dollar revenues. Project Management: Skilled in managing large-scale projects, including ERP implementation, factory establishment, and inventory optimization, ensuring timely and cost-effective execution. 2017 2016 1996 Market Expansion: Expanded operations to over 10 new markets across the Middle East, Europe, and Asia, driving significant revenue growth. Team Leadership: Adept at mentoring, motivating, and leading diverse teams of over 200 employees to achieve organizational goals. Product Development: Spearheaded the design and rollout of innovative products, expanding product lines and catering to diverse customer segments. Operational Efficiency: Implemented process improvements and inventory management strategies, reducing costs and enhancing operational efficiency. Customer Relationship Management: Built strong relationships with clients and stakeholders, ensuring satisfaction and fostering long-term partnerships. Training and Development: Established training academies to enhance employee skills in sales, product knowledge, and management, improving overall performance
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