Digital Marketing Specialist

Job Description

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Manage and maintain the companys website and social media presence
• Brainstorm new and creative growth strategies through digital marketing
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Manage online content and update website with fresh and relevant content

Requirements and Skills:

• Proven experience as a Digital Marketing Specialist or similar role
• Strong understanding of current online marketing concepts, strategy, and best practices
• Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns
• Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms
• Knowledge of web design and content management systems (e.g., WordPress)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Bachelor’s degree in Marketing, Communications, or related field
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